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Reflective

Near the Dam

Along the Route Verte, on the banks of the Magog River, where the dam holds back and then powerfully releases the waters of Lake Memphremagog, a small lookout invites you to slow down. Here, the water does more than simply flow — it tells a story. It carries with it fragments of the town's history, recalling the former textile mill that was once powered by the dam.

Shaped in the early 20th century, this place still bears the imprint of the engineers and workers who harnessed the river's strength. Above all, this stop celebrates the presence of water, first calm and still, then transformed into powerful swirling currents just a few metres downstream, creating a striking contrast. Here, a cool, gentle breeze mingles with the constant murmur of flowing water and the moisture in the air, creating a soothing, almost meditative atmosphere. As the wind rises, it carries a fine mist infused with green, herbaceous and woody notes from the wild grasses lining the path. Willow branches, bending gracefully over the water, deepen the character and spirit of this place.

Pausing here invites a moment of quiet reflection through the senses, between what passes and what endures. It is an opportunity to be moved by the passage of time, the memories held within this landscape, and the flowing water that carries the scents of this lush natural setting. The river continues on its way, leaving behind a subtle fragrance that drifts toward the horizon.

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La Route des Senteurs - Memphrémagog

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The Memphrémagog® Fragrance Trail was created by Alexandra Bachand, a perfumer, olfactory artist, and founder of La Grange du Parfumeur, a Haute Parfumerie house nestled among the lakes and mountains of the picturesque Eastern Townships countryside overlooking Lake Memphrémagog. She is also the author of Gardens of Fragrance – Aromatic Projects and Perfumery Secrets.

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Discover the Cultural Calendar

From the spoken arts to dance, the territory of the MRC of Memphrémagog is full of memorable cultural opportunities not to be missed.